Investing refers to using one’s money to buy, produce, or earn interest from property or other assets. Investing can also mean putting one’s money into the stock market to gain profits or to create wealth. To invest is to put money in the hope of gaining some return in the near or distant future. When you invest in a business you are risking your capital in hopes that the business will make a profit. It makes sense to protect your capital by diversifying into several different types of businesses.

Diversification is part of an overall investment strategy and a key part of asset allocation. When you have various investments you are spreading your risk. This spreads your risk over a larger area and increases the possibility that an investment will generate a return. In some ways, investing in several different kinds of businesses is like diversifying your portfolio and is just as important to an investor as having a diversified portfolio of stocks.

There are several ways to invest in order to spread your risk and increase your chances of gaining returns. Many investors who do not have a lot of money or experience choose to invest in certificates of deposit (CD) and saving accounts. These types of investments are popular for beginning investors since they offer higher rates of interest, especially with the growth of the savings account. When an investor invests in CDs it means they are putting all their money into a low interest savings account.

Another way to invest is in stocks and bonds. Unlike certificates of deposit, investing in stocks and bonds means you have a much longer time horizon. It also gives the investor the opportunity to select different asset categories and different industries. An investor who wants to be active should consider investing in commodity and energy companies as these types of companies tend to be stable. There are no special rules or requirements for investing in these types of companies so they are perfect for any investor that has a long time horizon.

Lastly, a long-term investor should consider investing in real estate. The profit potential from this type of investing can be high depending on the location and condition of the property. When investing in real estate, it is wise to research the market before purchasing so as to make sure you will be able to sell it when you want to. The benefit of investing in real estate is not only having a long-term income but it also offers a tax advantage depending on the type of investment account chosen.

Investing in individual stock portfolios is another great way for any individual to diversify his or her portfolio. Investing in individual stock portfolios allows the investor to invest in various asset categories without worrying about having to manage those investments separately. Investing in individual stock portfolios allows the individual to have more freedom over choosing investing strategies. It also gives the individual the ability to change asset category and strategies without having to worry about losing any money. The main drawback to individual stock portfolio investing is that most of the investor’s investment growth comes from dividends so it is important to carefully watch the dividends.


By Arlene Huff

Arlene Huff is the founding member of Golden State Online. Before that She was a general assignment reporter. A native Californian, she graduated from the University of California with a degree in medical anthropology and global health. She currently lives in Los Angeles.

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